Walking For Rochester presents: Our Story and Purpose

Our goal is to make Rochester, NY litter-free. Here’s how!

Part 1 – Inspiration

Founder and CEO Matthew Apple – a proud native of Rochester, NY – was inspired to found Walking For Rochester in 2020, in the wake of the Covid-19 pandemic. Fueled by a passion for positive change Matt says, “Litter is an opportunity for us to come together over something that affects us all. [Litter] is a global problem and requires our constant attention and upkeep. Therefore, our goal is to make Rochester, NY the first litter-free city in the world.”
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Part 2 – Purpose

At the heart of WFR, we’re all about rallying a community of everyday people to get involved in litter removal and prevention. Whether you want to participate in a cleanup event, donate to our cause, or share our story, there’s always room for more hands, more hearts, and more voices!
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Part 3 – Fulfillment

Walking For Rochester offers 4 separate litter solutions to the Rochester community. Check out our pages for the following:

  1. Community Cleanups
  2. Corporate/Private Cleanups
  3. Independent Volunteer Program
  4. On-The-Spot Litter Removal Service

Here is how you can help!